Turkish TV shows made a strong impression at MIPCOM 2015-International Market of Communications Programmes, an event bringing together representatives of the movie industry from all around the world. Turkey was the guest of honor at the event held in Cannes, France on 5-8 October, 2015, and made an impression with the TV shows exported to many countries around the globe.
From day one on, Turkey became the first stop of visitors and participants with the 106 square meters booth and the 300 square meters "Turkey: Home of Content" tent at the event. The streets of Cannes also displayed banners about Turkish TV shows and Turkish culture.
A SUCCESS STORY
Recently, the TV industry of Turkey underwent a significant transformation to serve as a model for the whole world. The industry's export figures grew from less than 10 thousand Dollars in 2004, to 300 million Dollars by 2014. Having become a country to export TV shows to a wide geography, from the Middle East to Central Asia, North Africa to Eastern Europe, Turkey registered its success at a new zenith, as the "Guest of Honor" at MIPCOM.
400 MILLION VIEWERS
Turkish TV sector is recognized for the quality of its productions and content, and each year its products are enjoyed by more than 400 million viewers worldwide. Turkish dramas break all rating records in the countries they are shown, and stand as the proof of the sector's success. Having become a significant producer of visual culture, Turkey ranked 15th in this context with an export volume of 300 million Dollars in 2014, according to World Trade Organization figures. Turkey's target for 2023 is 1 billion Dollars.
4,500 buyers, 14,000 visitors and more than 2,000 participants from all over the globe took part at MIPCOM, where the industry representatives from all parts of the world had the chance to get to know Turkish TV industry better. Each week 50 episodes are shot for Turkish TV series, marking a significant achievement in terms of quality of production, and speed of implementation. In this context, Turkish TV industry registered the fastest growth after China.
The most important event of the TV sector worldwide, this year's MIPCOM saw a record level of participation from Turkey. The event where Turkish series contents were introduced to buyers also provided a venue for 411 Turkish TV sector representatives meet buyers from other parts of the world, against a background adorned with various cultural activities.
COST PER MINUTE: 4,500 DOLLARS
The products of the TV sector are offered at record-breaking prices around the world. Thanks to the increase in quality and brand-recognition, products command prices approaching 4,500 dollars per minute in a market where Turkish products are enjoyed by 50 percent of the globe. The Middle East and the Balkans are the traditional markets for Turkish TV series. However recently the sector made inroads to Latin America and Scandinavia as well. The distribution firms are also trying their hands in huge markets such as Indonesia, Malaysia, India, and China.
20 PERCENT GROWTH IN EXPORTS
Particularly the last decade saw substantially increased pace in Turkish TV sector. Exports grew 4.54 percent worldwide, while Turkish exports achieved a growth rate of 20 percent.